About Exent
Established in 1992, Exent is a digital entertainment media company specializing in the marketing, merchandising, distribution and monetization of PC and mobile video games. Exent is the #1 distributor of Games on Demand in the world. Exent delivers technologies and products for various markets, including game publishers, broadband providers, mobile carriers, consumer portals, OEMs, retailers and others.
Exent offers both B2B and direct to consumer services. Exent's Built with GameTanium™ services, allow operators, carriers, OEMs and retailers to offer their customers all-you-can-eat access of more than 2,000 PC and more than 200 mobile and tablet games from over 150 publishers and developers, including PopCap, Take 2, iWin, Microsoft Game Studios, and Ubisoft. This game catalog is the world's largest, boasting core brands like Tomb Raider and Assassins Creed, casual brands like Bejeweled and Zuma and youth-friendly brands like Bob the Builder and Dora the Explorer. Exent's services provide a rich gaming platform for B2B partners and ultimately raise ARPU, which has led major companies like Verizon and CenturyLink to select Exent as the provider behind their game services.
FreeRide Games, operated by Exent, is the only 100% free service that provides more than 300 premium full-download PC casual games and online games. Exent launched FreeRide Games in October 2008 and it remains the only Web site of its kind. Through FreeRide Games, Exent's patented GameSkin™, GameFrame™ and AdMuse™ technologies allow placement of ads around full-screen games and include in-game features that allow players to chat, get game tips and search the Web, all within a full screen environment. Exent's in-game advertising capabilities offer marketers unfettered access to an audience of over 2 million.
The newest addition to the product suite is GameTreat, a 100% free web app that allows web publishers to customize and seamlessly integrate contextually-relevant games on their sites. With the GameTreat Web App, games are 100% free thanks to an ad-supported business model, so in addition to being a powerful user-engagement tool, web publishers can earn a revenue share from advertising within the app.
The name Exent originally stood for "EXE Network", symbolizing our intention to provide Games on Demand, DRM and integrated billing solutions on the PC platform. However, in recent years, Exent has grown beyond the boundaries of the PC space. With the 2011 launch of GameTanium Mobile, Exent is merely scratching the surface of its play anywhere vision to power the industry's first seamless, uninterrupted gaming experience across multiple platforms. Coming in 2011, Exent's GameTanium™ OnDemand will become the first-of-its-kind integrated gaming service enabling users to start a game on one device and continue it on another, delivering seamless play across multiple platforms. Gamers will be able to effortlessly switch between their phone, PC, tablet and TV while their games, scores, levels and community features are instantly saved, transferred and carried to the next device.
Exent is a private company, financed by private equity shareholders. Exent's investors include Intel Capital, Cisco, Time Warner and Venture Capital Firms, such as NEA, Concord Ventures, Magma Venture Partners and Avansis Ventures.