SAN FRANCISCO – Apr. 02, 2008 -Xfire, one of the fastest growing online gaming communities and Exent Technologies, the market leader in establishing additional release windows for video games, have teamed to offer in-game, interactive, treasure-hunt tournament to Call of Duty 2 users, leveraging Exent’s AdMuse® technology.
Xfire and Exent have utilized AdMuse to insert “secret codes” (embedded inside various maps’ textures) to Call of Duty 2 without any changes to the game’s source code. Thus, all users of the popular game can participate in the event.
Exent’s AdMuse technology makes it easy for advertisers and marketers to insert new graphic, audio and video objects into games, at any stage of the production cycle, even after the game has been installed on the end-user’s machine, without any code changes.
“Advertising sponsored video game events are a very powerful way to reach young, coveted demographics. However, development costs are high and there is no guarantee that the end product is something people will want to play,” said Zvi Levgoren, CEO, Exent Technologies. “With AdMuse, there is no need for game developer involvement, and one can create such promotions to existing, active install bases, rather than bet on the attractiveness of a new advergame.”
The promotion, offered through Xfire, requires gamers to play through the first five missions of Call of Duty 2’s single player campaign and locate secret codes placed by the Xfire team. Once located, those codes need to be submitted to Xfire for a drawing to win copies of Call of Duty 4 (PC).
“We are excited about the opportunity to offer advertisers effective means to reach core demographics,” said Adam Boyden, General Manager, Xfire. “We have millions of users that are actively playing an assortment of games, and we are delighted to be able to offer them additional value and the ability to win prizes through a fun, exciting and unique experience."
Through its EXEtender™-powered digital distribution services, Exent offers licensed, engaging content to end-users, through a variety of service providers. Companies offering Exent-powered Games-on-Demand services can easily add new titles to their offerings without having to approach publishers for rights.
The promotion can be found at www.xfire.com/cms/xf_exent/
About Exent Technologies
Exent is a global leader in developing and marketing software products and services that enable the broadband-based delivery of video games known as Games-on-Demand. Exent delivers technologies and products for broadband service providers, media companies, consumer portals, as well as game publishers and the advertising industry.
Exent's product line supports multiple solutions, including digital distribution of video games and in-game advertising.
Exent's EXEtender™ digital distribution solution supports all standard business models – ad-based, purchase, subscription, rental, and try-before-you-buy – utilizing its leading streaming and DRM platform. Exent further offers its solutions through a white-label turnkey solution.
Exent’s AdMuse™ game advertising product allows the incorporation of ads in and around the game, at any stage of the game life cycle, without having to change the game’s source code.
Among the companies using Exent's technologies and services are Verizon, Turner Broadcasting, Bell Canada, Telefonica, Deutsche Telekom, France Telecom, Portugal Telecom, Telecom Italy, Telenor, TM Net, MTNL, VSNL, BSNL, Telstra and others.
Exent's major shareholders include Intel, Cisco, Time Warner, Comcast, New Enterprise Associates, Concord Ventures, Avansis and Geyser.
For more information please visit us at www.exent.com
About Xfire, Inc.
Xfire, Inc. one of the fastest growing online gaming platform and community in the world helping gamers to easily connect, chat and play with their friends online.
Xfire is a free service that allows gamers to easily browse for game servers, chat with friends through IM and voice chat, as well as download the latest updates and additions to their favorite games.
With over 9.5 million members in over 100 countries, Xfire is an international community connecting gamers across the globe.
Xfire is a wholly owned subsidiary of MTV Networks and is based in Menlo Park, CA.
