SAN FRANCISCO – Mar. 12, 2008 -Exent Technologies , a global market leader in enabling the creation of a broadband-based second release window for PC and video games, has signed a content licensing deal with casual games publisher iWin.
The agreement adds iWin games to Exent’s content offerings, making them available to its white-label turnkey and digital distribution technology customers.
The agreement adds many popular iWin titles including, Mahjong Quest, Family Feud, Jojo’s Fashion Show and the Jewel Quest series to Exent’s extensive library of games. With thousands of titles from casual puzzles to hardcore shooters, companies operating Exent-powered Games-on-Demand services can meet the demand of a wide variety of consumer demographics.
According to a recent study released by Parks Associates, online casual gaming is more popular than online videos and social networking.
“Amassing a strong portfolio of casual game titles to our Games-on-Demand library is an important element of our strategy,” said Zvi Levgoren, CEO, Exent Technologies. “The addition of iWin’s significant catalog brings our customers the very best titles on the market.”
Through its EXEtender™-powered digital distribution services, Exent offers licensed, engaging content to end-users, through a variety of service providers. Companies offering Exent-powered Games-on-Demand services can easily add new titles to their offerings without having to approach publishers for rights.
“iWin publishes and distributes top selling casual games that appeal to all age groups, genders, education and income levels,” said CJ Wolf, CEO, iWin. “We are happy to partner with Exent and provide our games to the extensive audiences served by Exent-powered services, creating additional revenue streams for iWin.”
Exent Technologies’ Games-on-Demand services offer a unique chance for publishers and game developers to increase revenues by reaching new demographics, extend titles’ life span, create demand for new titles and overcome limited shelf-space.
About Exent Technologies
Exent is a global leader in developing and marketing software products and services that enable the broadband-based delivery of video games known as Games-on-Demand.
Exent delivers technologies and products for broadband service providers, media companies, consumer portals, as well as game publishers and the advertising industry.
Exent's product line supports multiple solutions, including digital distribution of video games and in-game advertising.
Exent's EXEtender™ digital distribution solution supports all standard business models – ad-based, purchase, subscription, rental, and try-before-you-buy – utilizing its leading streaming and DRM platform. Exent further offers its solutions through a white-label turnkey solution.
Exent’s AdMuse™ game advertising product allows the incorporation of ads in and around the game, at any stage of the game life cycle, without having to change the game’s source code.
Among the companies using Exent's technologies and services are Verizon, Turner Broadcasting, Bell Canada, Telefonica, Deutsche Telekom, France Telecom, Portugal Telecom, Telecom Italy, Telenor, TM Net, MTNL, VSNL, BSNL, Telstra and others.
Exent's major shareholders include Intel, Cisco, Time Warner, Comcast, New Enterprise Associates, Concord Ventures, Avansis and Geyser.
For more information please visit us at www.exent.com
About iWin, Inc.
Founded in 2001, iWin is a leading publisher and developer of online casual games for the mass market.
The company operates iWin.com offering over 450 download games, free web games, and multiplayer games and visited by millions of customers every month.
As a multi-platform publisher of casual games, iWin provides extensive resources, financing, marketing, and distribution services to independent game developers throughout the world.
In 2004, iWin's top game, Jewel Quest™, was declared a Finalist for the 2004 Billboard Digital Entertainment Awards as 'Downloadable Game of the Year'.
iWin has offices in San Francisco and Seattle.
