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April 12, 2005

Exent Technologies Selected For The 2005 RED HERRING 100 EUROPE

London -- April 12, 2005 -- Red Herring has selected Exent Technologies as a recipient of the Red Herring 100 Europe award. This honor recognizes 100 private companies in Europe and Israel that play a leading role in innovation and technology.

Exent Technologies has lead the way in the growth of games-on-demand broadband services in Europe, North America and Asia. Games-on-demand services allow users to consume games content over the broadband Internet through a highly usable and rich experience. Exent powers various types of service providers, including broadband service providers, Internet portals, brand owners and retailers. Service providers benefit from an increase in revenues, strengthened brand affinity and reduction in customer churn by delivering computer games to consumers on a monthly subscription basis and other consumption models.

Exent products and services are currently in commercial use by Comcast, Bell Canada, RCN, Atari-On-Demand, Deutsche Telekom, Wanadoo/France Telecom, Telefonica, KPN, Telenet, Telenor, Telstra, Fujitsu, Swisscom and other leading service providers worldwide. Exent further hold the rights to distribute more than 1,000 PC games from leading international publishers such as Take-Two Interactive, Atari and Ubisoft Entertainment.

“Our list shows that despite obstacles posed by regulations, bureaucracy and tradition, innovation and entrepreneurship continues to thrive in Europe,” said Red Herring editor-in-chief Joel Dreyfuss.

Red Herring’s lists of top private companies are an important part of the magazine’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google and eBay were spotted in their early days by Red Herring editors as those that would change the way we live and work. This is the first time that Red Herring magazine has compiled a list focused exclusively on the most promising startups in Europe.

Red Herring’s editorial staff rigorously evaluated more than 600 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy and dedication to research and development.

“We are honored by Red Herring recognition”, said Zvi Levgoren, Exent’s CEO. “We have been driving the Games-on-Demand revolution in the last 7 years, allowing game publishers to expand their market, reaching new audiences and leveraging back catalogs, while benefiting users and service providers.”

To honor the CEOs of Red Herring 100 Europe companies, Red Herring has invited each CEO to present his or her company at its Venture Market Europe 2005 conference, a forum for technology’s most exciting companies to share their insights on the future of innovation and the entrepreneurial journey. Scheduled for April 12-14, 2005 at the Hilton on Park Lane in London, this intimate, three-day conference will explore the trends, technologies and people affecting the European IT sphere, including the new challenges posed to European companies by emerging competitors in Asia.

About RED HERRING
Red Herring, Inc., founded in 1993, is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what's first, what matters and most importantly, why.

Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content
is original, compelling and actionable for industry executives and
entrepreneurs.
A privately held company, Red Herring, Inc. is headquartered in Belmont, California. For more information visit http://www.redherring.com

About Exent Technologies

Exent is the market leader in technology solutions for secure digital delivery of gaming and application software for service providers seeking to digitally distribute, manage and monetize a digital, on-demand games and applications service. Exent delivers products and solutions that support software publishers, broadband service providers, consumer portals, retailers and others.

Exent technology enables all standard business models -- purchases, subscriptions, rentals, try-before-you-buy -- for applications of any size. Both full download and streaming delivery models for offline and online use are available. Exent Digital Rights Management solution dramatically lowers software piracy and ensures enforcement of licensing restrictions. Exent's EXEtender(TM)-based products & services are currently in commercial use by Yahoo!, Bell Canada, Deutsche Telekom, Telefonica, KPN, Telenet, Telenor, Fujitsu, Swisscom and other leading service providers worldwide.

Major shareholders of Exent include AOL Time Warner Ventures, Comcast Interactive, Concord Ventures and New Enterprise Associates. The company has offices in Bethesda, Maryland and Tel-Aviv, Israel. For more information, please visit http://www.exent.com.

 

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