Broadband access penetration is breaking new highs. At the same time, with the introduction of technologies such as fiber-to-the-home (FTTH), high speed DSL and cable-modem access connectivity, service providers are in a battle for customer ownership, retention and reduced churn.

In order to differentiate themselves, broadband service providers (BSPs) sell access services with ever-increasing download and upload speeds and stretch their margins to lower levels, to acquire their share of the precious customer base.

This situation presents a serious challenge to service providers - the downward spiraling of price with a concurrent increase in the cost of service can ultimately lead to losses. In order to successfully - and profitably - attract and retain subscribers, broadband service providers need to be flexible and increase the stickiness of their offerings. The way to do this is to fully embrace the idea of value added services, such as Games-on-Demand.

Exent powered Games on Demand digital distribution services enables service providers to launch a value-added gaming service over their broadband access infrastructure, available to end users over xDSL, coaxial cable-modem or fiber-to-the home (FTTH) connectivity. The service includes various types of gaming offerings, through free (ad-based), subscription, purchase, try-before-you-buy, and rental models.

Small and large games can be delivered through a bandwidth-efficient streaming delivery method. Streaming provides users a no-install experience, faster time-to play and an overall easier, click-to-play user experience, which in turn encourages additional users to sign up.

Leveraging a state-of-the-art delivery and security system, online games delivery is completely secure, and tightly integrated into Exent's online DRM solution. The solution is available either as a licensed platform or a hosted turnkey service. Other optional services include marketing consulting, content facilitation & aggregation, integration and other professional services, ensuring shorter time-to-market and lower up-front investment.

Benefits of Exent Games-on-Demand for BSP's

Our solution enables you to:

• Appeal to the mass market: Games on Demand services caters to every taste and age group, with the flexibility to offer various genres of games for multiple gaming environments, through various business models, including a free, ad-supported, subscription and bundles.
• Enjoy integrated advertising revenues: Implementing Exent In-Game advertising technology, you can generate ancillary revenues and enable mass market penetration, subsidizing content costs and user fees.
• Provide attractive content: Leverage Exent's strong relationships with industry-leading publishers, and a library of thousands of titles.
• Enjoy quick time to market: Exent professional services, integration, and content facilitation & aggregation enable fast and easy service launch.
• Implement any business model: Further your strategic goals with the model that suits your needs, including free (ad-supported), subscription, purchase, try-before-you-buy and rental, all available on a single platform.
• Lower total cost of implementation: Easy integration, based on extensive experience implementing games on demand solutions with tier-1 providers. Exent Content Facilitation & Aggregation reduces legal costs and licensing processes. Easier back-office integration.
• Deliver any type and size of game: Appeal to any and all audiences, with rich, easily accessible content.
• Offer unprecedented usability: Features such as click-to-play, no-install, hardware and software detection, multiplayer enabling and CD-key support assure the highest levels of user satisfaction.



Click here to learn more about Exent's Games-on-Demand Services for BSPs