Although video gaming reigns as one of the top entertainment industry sectors, alongside music and film, game publishers more often than not bear the brunt of heavy financial losses. It is a hit-driven industry, faced with soaring development costs, with every new title increasingly expensive to produce.

Marketing costs rise in parallel as publishers and developers scramble to ensure their new release is a hit. Piracy also takes its toll, with as much as 40% of potential revenues lost, turning whole markets to be irrelevant in today's business and distribution models.

There is no guarantee that a game title will succeed. And even if it does - once a game has ended its limited lifespan on store shelves, it no longer generates revenues. Up until now, video game publishing has been a gamble.

Overcome market challenges through In-Game advertising with Exent

Exent's In-Game advertising solutions offer video game publishers new monetization opportunities for new and back catalog video games, through various In-Game advertisement, advergaming and community building solutions.

In-Game advertising helps video game publishers to create new revenue streams, offset development costs, capitalize on titles already sold on the market and in use, monetize on extended and new release windows, and enable overall mass market reach through a variety of ad-based models.

Exent provides the only solution set allowing to easily add In-Game advertising capabilities at any stage of the product life cycle - during development, post-production (without developer involvement) and even after the games have been deployed and installed on users' machines.

Exent's patent pending technology allows for the unique identification of pirated copies, demos and trials and uniquely allows the design of advertising campaigns targeting these users, while providing an advertising-free experience for premium purchases.

Click here to learn more about Exent In-Game advertising solutions for publishers