Media companies, which have traditionally generated revenue from subscription fees and advertising sales, in magazines, newspapers, television and radio programming and other media offerings, are becoming involved in online services. There is media company interest in leveraging video game properties to provide them with the medium to access certain hard-to-reach demographics, which is evidenced by recent media company acquisitions of video games user communities.

Media companies are well positioned to promote Games-on-Demand offerings in a similar manner to how they promote services for other content, such as movies, music and television. The advent of technologies, such as DVR, place-shifting products, such as Slingbox, and peer-to-peer networks, have reduced media companies’ ability to control TV programming and end-user attention. Online services, including Games-on-Demand, which can often capture an end-user’s attention for extended periods of time, are becoming increasingly important to media companies in their efforts to continue generating both subscription and ad-based revenue from target audiences. Games-on-Demand is an attractive platform that will allow media companies to extend their brand into the video game market.

Exent Games-on-Demand offers media companies the opportunity to launch a new, direct media channel over broadband through various game offerings and distribution models. Leveraging their expertise in the entertainment industry, media companies can now reach out to their target audiences, while lowering or the cost of delivering video gaming content to the consumer by offering free ad-supported services.

Relevant solutions for media companies include:

• Digital distribution - provide broadband entertainment services under your own brand and leverage your entertainment position
• In-Game advertising - leverage your advertising expertise, ad sales force and ad serving organization to become part of the value chain in the high growth, lucrative In-Game advertising market.