Video game software publishers are facing rapidly mounting challenges. In an industry where a single title can make or break a company it is difficult to maintain a stable bottom line.

As development costs soar to the levels of blockbuster movies, publishers must find ways to expand the revenue potential of their titles, and decrease the risk associated with their development.

In order to achieve stable revenue streams, publishers need to overcome several market trends:

• Fierce competition in traditional retail marketing channels
• Decrease in unit sales
• Price pressure, reduced revenue per purchase
• Increased game development costs and reduced margins
• Progressively shorter game life-cycles
• A volatile marketplace

Exent offers publishers digital distribution, in-game advertising and cross-platform enablement solutions to increase their revenues and minimize some the risks associated with game development.