Online delivery of games is the key to expanding markets for existing products, reaching new consumer audiences, stabilizing bottom lines and increasing overall title sales.

Exent, with a globe-spanning network of customers, is uniquely positioned to help publishers exploit the full potential of their titles. Increasing adoption of Exent-based Games-on-Demand solutions means that providers require more and more content to offer subscribers. This, in turn, enables publishers to leverage back-catalogs, extending the revenue generating cycle of each title.

Games-on-Demand enables various business offerings and the creation of value packages. These packages can be marketed to the mass of Internet users, not just hard-core gamers, through service providers' standard marketing channels. This means broader market reach, as games are offered to entirely new markets. Publishers enjoy all the benefits associated with Games-on-Demand services with little to no risk: there are no associated distribution or inventory costs, and with the EXEtender™ comprehensive security and digital rights management (DRM) system, the threat of piracy is dramatically reduced.

Exent's Games-on-Demand Services for Publishers enables video game publishers to establish a direct-to-consumer service. With an online gaming service, publishers can generate additional revenues and overcome limitations of current business models, by:

• Leveraging back-catalog libraries that are not generating revenues today through retail channels.
• Extending "shelf-life" of products with additional sales/subscription channels.
• Reducing reliance on hit titles, and lowering risk of game failure through greater market reach and after-market sales of all titles.
• Tapping into new audiences - such as casual gamers - not serviced by today's sales channels.
• Tapping into the revenue potential of "oldies but goodies" titles - a la Turner Network Television in the movie channel space.
• Improving margins by adding channels without increasing the costs of packaging, shipment, inventory and so on.
• Increasing brand loyalty and recognition.
• Cost-effectively marketing small and non-AAA games.

Exent-powered Games-on-Demand facilitates delivery of your content

By becoming a partner in Exent's Content Facilitation & Aggregation service, available to our customers, publishers can save dramatically on operational and legal costs associated with delivering cdontent online, and deliver content to the market quickly and effectively.

Click here to learn more about Exent digital distribution solutions for publishers