Leading market vendors of computer and networking equipment and manufacturers of consumer electronics, such as TV, DVD players, set-top-boxes and other devices are all vying to become part of the video games industry value chain.

Giants like Microsoft and Sony are already leveraging their significant footprint in video game consoles and their following among core gamers. In light of this, other competitors are challenged to position their devices as a gaming device and open a world of video-games content to their end-users.

Relevant solutions for PC OEMs include:

• Digital Distribution - differentiate your PC by bundling Games-on-Demand services or offering your own private label service
• AdMuse^TMIn-Game Advertising - benefit from the this high-growth market by bundling the necessary technology on your PC
• Cross Platform Enablement - make your PC the true mass-market game console

Exent further offers hardware manufacturers the ability to "consolify" their PCs/set-top boxes/TVs and other CE devices and be able to compete in this arena by enabling the vast PC games catalog to run a living room environment.